Agarbatti
Burning bamboo is frowned upon in many cultures. And it is done so for good reason. Bamboo has accumulated heavy metals like lead, cadmium, and mercury. Burning it could lead to the emission of harmful
Agarbatti or Dhoop?
As per Hindu belief and traditions Burning incense sticks is a tradition that has been going on for centuries, it is believed that burning incense purifies the environment and also pleases God, and destroys negative elements, but the use of bamboo in normal incense sticks casts many doubts today on the use of incense sticks.
According to Hinduism “Skand Puran” burning of bamboo leads to fall “Pitra dosha”
And if you go by scientific reason it is also scientifically advised that burning bamboo is harmful to health.
Why do we use dhoop batti or incense sticks in worshipping?
Dhoop batti or offering agarbatti to God is one of the 16 offerings or rituals prescribed or suggested in daily Hindu pooja.
Incense in which a bamboo stick or prop has been used is specifically prohibited in Dev Pujan. But there are incense sticks that are made without the use of bamboo sticks (inside), which are permitted.
Burning of incense where bamboo sticks are used would signify all prayers and oblations made to the deity to go without the benefit or happiness of the deity. Therefore, this reservation of burning incense using a bamboo stick.
Astrologically too bamboo represents “Ketu Grah” which is supposed to blur or (make obscure or cloudy), worldly benefits attached to things affecting Lord Ketu.
After analyzing the problem of the usage of bamboo sticks and charcoal in the agarbatti industry, we came into existence. After researching various problems we thought of eradicating the bamboo sticks and charcoal completely from the incense sticks to keep the faith of burning incense sticks alive in rituals.
For this, we took the help of the online search engines and above all the live experiences of the broader society consisting of people belonging to different cultural backgrounds.
While doing this research we came to know that the mass audience were already aware of the fact that burning bamboo stick is not good for health as well as an offering to God.
But they had to use it because of a lack of product availability (substitute) in this segment.
Analyzing this problem through continuous research and innovations we began to offer products that are 100% bamboo less and charcoal free and above all made from temple flowers in an organic way.
Why temple flowers?
Researching further about the above-stated problem we came to know that in India majority of the devotees use flowers as an offering to the deities, but the problem is that the flowers offered are being dumped into so revered rivers. Which is not only polluting the rivers but also emitting toxins. To keep this sanctity of the rivers alive we started with the concept ’Tera Tujhko Arpan’ methodology keeping the faith and belief of the devotee alive and intact.
Crafting bamboo-less incense and various products from temple flowers without using bamboo and charcoal is slowly and gradually becoming people’s choice.
What you give comes back to you. Being an individual and a founder of a growing start-up “Jagrati Associates’ I believe that we too have our corporate social responsibilities. I am contributing my share through Kailapira incense and now it’s your turn to contribute, by purchasing our products. You choose a ‘box of change’ and help us in keeping the faith and the sanctity of various rivers alive.
Pooja bansal
Beautiful thought converted into a magnificent brand